Steinway & Sons was founded in 1853 by German immigrant Henry Engelhard Steinway in a Manhattan loft on Varick Street. Over the next thirty years, Henry and his sons developed the modern piano. They built their instruments one at a time, applying skills that have been handed down from generation to generation. The Steinway became the choice for ninety-eight percent of concertizing artists, none of whom are compensated to endorse the instrument. The Steinway earned a reputation as an investment for the owner and a legacy for future generations.